Ardell’s Professional Makeup Artist team researched the latest innovations and trends across the globe to give you what you desire in a makeup brand. The products give you long lasting formulas with one coat coverage, to highly pigmented, textured finishes and faux lashes. Ardell Beauty will take your look from day to night, from pouty lips to smokey eyes, naturally beautiful brows to fluttering lashes, the range of textures and shades will instantly make you look and feel your best.

Each product is perfect for everyone from a Make Up Artist to the Make Up Enthusiast.

Make your make-up bag work for you and achieve a glam eye look with Ardell Palettes and Best-Sellers!



Sensual Eyes comes in six different shade variations, from the perfect smokey quad in Limo Leather to a golden summer look with the Sunrise Quad, there’s a palette for every occasion.


Wanna Get Lucky gel eyeliners can be used in the waterline, or on the eye lid,with their built in sharpener in the lid, this is one product that is handy to have in your make up kit. 6 shades available.



The Fame Chaser liquid eyeliner is perfect for creating a flawless cat-eye, the felt-tip applicator is easy to work with and works well alone, or as part of a smokey eye look.


The best eye look is always primed, Ardell Beauty offers a Matte or Shimmer.


Eyeresistable comes in 12 shades and is perfect for creating a statement eye look, each shade is easy to blend and comes with a built in sharpener!


The Lash Boostier liquid eyeliner contains a lash boosting serum to help lashes grow, perfect for those looking for longer, thicker lashes!


With two palettes full of either Matte or Shimmer shades the eye looks are endless, mix and blend your own shades, with each shade perfect for all skin tones.

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