New Arrivals

Discover our latest wholesale beauty products and nail polish collections.

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Free UK Delivery

Free delivery on salon supply orders over £75 (ex VAT) for UK mainland orders! *exclusions apply

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Training is the key to career success! Invest in yourself and your salon business today

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The Latest Blog

Sweet Squared is the new home of your favourite professional brands!

We are excited to announce that, from Monday 5th February, Sweet Squared will be the new home of Footlogix, Artistic, Famous Names, Belava and Footsie. This move is the result of Sweet Squared acquiri

How To Remove Gel Polish

How To Remove Gel Polish

Expert Tips for Effortless Gel Nail Polish Removal   Gel nail removal is a straightforward process that consistently delivers results, regardless of the brand used. Our professional approach us

What Is Gel Polish? Introducing Artistic Colour Gloss

What Is Gel Polish? Introducing Artistic Colour Gloss

Experience the revolution in nail design with Artistic Colour Gloss, a premium gel polish designed for the modern, vibrant individual. Artistic Colour Gloss gel polish is more than just a base and top


Customer Care Team

We pride ourselves on providing a first-class beauty wholesale service, no matter the size of your beauty business. Our dedicated Customer Care Team will support you through your journey with Louella Belle and are here to provide expert advice, answer questions and help you with your orders, all just a phone call away!

Buy Salon Supplies Online – Wholesale Cosmetics

We are a team of beauty professionals – a family-owned business committed to supplying salons and beauty companies across the UK with top brand salon essentials, nail polishes and wholesale cosmetics in one online store. Give your customers the luxury treatment they deserve with professional products from companies such as Footlogix, Artistic, Morgan Taylor, Famous Names and many more. Starting in 1991 with nail polish, the business expanded to include hair care, make-up, and other beauty and cosmetics wholesale products and salon supplies. We are passionate about providing the highest standard of customer service and professionalism, whether you are buying from us once, or are a repeat customer. We’re always aware of the latest trends and are adding to our range of salon essentials all the time.