New Arrivals

Discover our latest wholesale beauty products and nail polish collections.

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Free UK Delivery

Free delivery on salon supply orders over £75 (ex VAT) for UK mainland orders! *exclusions apply

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The Latest Blog

Artistic Holiday 2023 - Dripping In Diamonds

Artistic Holiday 2023 - Dripping In Diamonds

Louella Belle is excited to announce the launch of the new Artistic Nail Design, Holiday 2023 collection: Dripping In Diamonds. This collection, inspired by the flashy opulence of the Holiday season,

Introducing... Velvet Magnet Gels!

Introducing... Velvet Magnet Gels!

Louella Belle is excited to introduce the new Velvet Magnet Gel Polish available in limited edition duos for the Holiday season. Get glittery this party season! UNLEASH THE GLITTER MAGIC From soft,

Introducing - Puromist!

Introducing - Puromist!

A New Brand EVERYONE Needs! The solution for all nail and beauty professionals. An essential for your set-up, and perfect for retailing. Introducing Puromist, the ultimate cleansing and protection


Customer Care Team

We pride ourselves on providing a first-class beauty wholesale service, no matter the size of your beauty business. Our dedicated Customer Care Team will support you through your journey with Louella Belle and are here to provide expert advice, answer questions and help you with your orders, all just a phone call away!

Buy Salon Supplies Online – Wholesale Cosmetics

We are a team of beauty professionals – a family-owned business committed to supplying salons and beauty companies across the UK with top brand salon essentials, nail polishes and wholesale cosmetics in one online store. Give your customers the luxury treatment they deserve with professional products from companies such as Footlogix, Artistic, Morgan Taylor, Famous Names and many more. Starting in 1991 with nail polish, the business expanded to include hair care, make-up, and other beauty and cosmetics wholesale products and salon supplies. We are passionate about providing the highest standard of customer service and professionalism, whether you are buying from us once, or are a repeat customer. We’re always aware of the latest trends and are adding to our range of salon essentials all the time.