What We Believe

Dedicated to creativity and client care

Routed in the philosophy of ‘Dedicated to creativity & client care’ the ethos of providing a personal service to each of our clients, regardless of their business size is at the very heart of the company. Our five core values originated from Lisa Crook are driven through every aspect of the business.


We believe in creating trust for a successful working environment – both through investing time into our customers and building trust with them. That same principle applies internally with my staff’


Our success comes from the ability to spot trends and niches in the market – We attend the biggest beauty exhibitions in the world and still get excited by new products and ideas! The beauty world is constantly evolving, and you need to be aware of new trends all the time to stay relevant.’


‘We still have customers now that were with me right from the start and I always want to treat them with the care and attention they deserve. We have a very low staff turn-over as well, and this comes from the loyalty and flexibility we show our staff in turn for the great work that they all do.’


‘It’s so important that we all maintain a professional approach at all times, our friendly and personal service will always be balanced with a professional attitude.’

Personal Service

The most important thing for us is that we deliver a top-class, personal service to our customers. We want our customers to know the names of who they are talking to and establish long-standing relationships with our team

Meet the team

Meet the Louella Belle Team

We have an in-house team of dedicated beauty enthusiasts, focusing on delivering a first-class experience. From Customer Service, Education, Marketing, Warehouse and Accounts, we are all here to help and support you through your Louella Belle journey!