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Digital Marketing Manager

About the Job


Near Radlett, Hertfordshire

Work in conjunction with

Brand Marketing, Graphic Designer, PR, Logistics, Operations, Sales Manager and Team, Education, Suppliers, Customers, Agencies

Job Type:

Permanent / Monday to Friday – from 9am to 5.30pm

Louella Belle is a cosmetic distribution company that has been established for some 25 years. We specialise in distribution of nail care brands which in most cases we have the sole UK distribution rights to. This is a fantastic opportunity for a digital marketer to further their career by assuming responsibility for evolving our online marketing presence at a company with a respected and established image in the professional beauty industry. You will be joining an expanding in-house marketing team, reporting to the Head of Marketing.

We are currently seeking a Digital Marketing Manager to work with our sales and marketing teams in driving our brands forward. The role involves developing and implementing a digital marketing strategy across multiple brands and websites. You will be responsible for analysing trends, website performance and engagement with a focus on optimisation. You will also be involved with the social media strategy and schedule.

The successful candidate will have solid knowledge of digital marketing with a clear understanding of PPC, SEO, email and social media channels. You will need experience in setting up and managing PPC and paid advertising campaigns. You will also need strong proofreading, copy and storytelling skills. This position suits someone searching for a highly creative role with the ability to develop and implement a digital marketing plan.

Key Responsibilities:


  • Day-to-day management of two Magento websites – both B2B and B2C.
  • Overseeing and working in conjunction with an outsourced web development agency.
  • Implementing a strong web strategy and working with the wider team to ensure content is optimised and current.
  • Identify and attain KPIs, track and analyse website traffic flow and provide regular internal reports.
  • Regularly test and report on user experience.

E-Mail Marketing:

  • Creating an effective email marketing calendar, devising new and innovative ways to target customers and drive business using Dot Mailer.
  • Working with Graphic Designer to compile strong copy and send highly appealing email marketing campaigns to our customer databases.
  • Compile regular reports to measure performance of campaigns and ensure ROI.
  • Working closely with the rest of the team to create and implement marketing campaigns for existing products and new launches.

Social Media:

  • Managing social media calendar, working with marketing team to create compelling copy that engages our customers, across all social media channels.
  • Compiling monthly analysis on social channels, reporting on trends and results from campaigns.
  • Managing paid social campaigns and individual budgets, monitoring performance in all aspects of marketing activity.
  • Keeping up-to-date with developments and opportunities in the social marketing world, using this knowledge to keep the company ahead of their competition

Digital Advertising:

  • Work with team to create online banner adverts and oversee pay per click ad management.
  • Optimise all marketing assets for use across marketing channels.
  • Produce weekly and monthly reports, analysing current performance along with strategies for growth.
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.


  • Manage all search engine optimisation including website architecture, content strategy, link building and keyword strategy to increase rankings on all major search networks.
  • Work with the development team to ensure SEO best practices are properly implemented.
  • Responsible for keyword research and performance and opportunity for growth.
  • Identify new initiatives to build traffic and maximise conversion.

Team Management:

  • Support the Head of Marketing in managing the team.
  • Helping with setting team KPIs to meet wider departmental objectives.
  • Assisting with the team appraisal process.

Essential traits and skills:

  • Degree educated – preferably with a digital marketing qualification.
  • A minimum of 5 years’ experience in online marketing, planning and campaign evaluation with at least 2 years at management level.
  • Excellent knowledge of email marketing - PPC, SEO, CRM and Google Adwords.
  • Line management experience is preferable.
  • Passionate about the beauty sector.
  • Results and sales driven with customer experience focus.
  • Strong analytical and technical skills.
  • Experience in developing and managing digital marketing strategy.
  • Proven track record of managing KPIs and ROI effectively.
  • Strong time management skills and an ability to manage multiple channels at once.
  • Advanced data analysis and interpretation skills, with the ability to convert findings into actionable campaigns.
  • Can communicate and work well with a wide range of people.

To apply, please send your CV and covering letter, including salary expectations and notice period, to jennie@louellabelle.co.uk



Business Development Manager

We are currently seeking a Business Development Managers (nationwide) to join our team! The role would involve creating strategic planning for developing new business whilst growing and developing existing business. The successful candidate will be able to deliver a high level of face to face service, as well as having the confidence to build relationships and open new business through cold calling and following up on leads generated through trade exhibitions and advertising. 

This is a fantastic opportunity for a creative, driven and focused individual to further their career with a company that has a respected and established reputation in the nail industry.

Key Responsibilities:

  • Working toward achieving targets for existing business your main role will be to open up new business opportunities within your area
  • Journey planning and territory management
  • Presenting our products to potential clients at all levels
  • New Product Launch and promotions - communicating these to our clients to maximise sales
  • Exhibitions - responsible for assisting with trade shows and events.

Essential traits and skills:

  • Two years’ experience in a sales role, preferably in the health & beauty sector.
  • It is essential to be able to communicate on all levels
  • Punctual and driven, with excellent time and management skills.
  • Attention to detail is essential along with initiative and creativity and adaptability.
  • Fluent, accurate and persuasive command of written and spoken English.
  • Qualified beauty therapist or nail technician would be an advantage but nor essential as full product training is provided.
  • Some travel to Head Office in Borehamwood, Hertfordshire involved, candidates must be willing to stay away from home when required.

Salary and Benefits:

  • Competitive salary
  • Car Allowance
  • Paid 20 days annual holiday
  • Provision of car kit
  • iPad
  • iPhone

To apply, please email a CV and covering letter to helen@louellabelle.co.uk



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