Let’s face it, every business will have quieter times of the year, especially for beauty in the transition between seasons. We’ve put together some top tips to help you keep your business thriving during those quieter periods.
Increase Your Pre-Booking
Asking your clients to book their next appointment whilst they are at the salon will ensure you have covered any quiet times that may occur. Perhaps suggest a new service for the upcoming season, or ensure the client is booking enough in advance with their preferred technician.
Introduce Salon Specials & Promotions
Rewards and incentives are a great way to bring more clients to your salon. Look at applying a time frame so that these can be used during your quietest times, such as £10 off any treatment between 9am and 11am on Mondays. You could also look at offering discounts on services that may not be as popular during certain times of the year, such as pedicures in winter.
Invest In Marketing
Slower periods are a great time for you to invest in your marketing activities and find out what works best for you. Work on your website and SEO to ensure your salon is appearing higher than your competition, and look to update your website and social media pages to keep things looking fresh, new and exciting.
Host Private Events
Use your space and be innovative by hosting events in your salon. This is a great way to attract new clients as well as rewarding existing clients. Not only will this increase interest in your services, but it’s a great way to stand out from your competitors and gain feedback from your clients on a one-to-one basis.
Train Your Staff And Renovate
Slower periods mean you have more time on your hands to train and educate your staff. When your employees are knowledgeable about your products and services, not only will they help the client understand the benefits but they will also be able to expand on their creative skills, making your salon stand out from the crowd. Why not send them on one of our Louella Belle Training Courses, so they can develop their skills and ultimately add new services to your salon.