What is Louella Loyalty?

This is our way of showing our deep appreciation to our loyal customers, by offering rewards in exchange for points accumulated from each purchase. You’ll also earn points for activities on our site, such as following our social channels, signing up for our newsletter, and more. The more points you earn, the more rewards you’ll be able to redeem!

Who is eligible to join?

Our loyalty program is open to all customers. Anyone with an account is automatically enrolled, and you can view your rewards by visiting:

How do I earn points?

You can earn points for all sorts of activities, including joining our Facebook group, attending training, and making purchases.

How do I view my point balance?

Your point balance will always be displayed at the top of the page, right below the banner.

How do I redeem my points?

Your rewards will sit inside the ‘Rewards’ section of the loyalty page. On each reward, click on ‘Get Reward’ to redeem your points and get a voucher.

Is there a limit to the number of points I can earn?

There is no limit to the number of points you can earn. Go ahead, happy shopping!

Why did my account balance go down?

Your balance could have gone down due to you, or someone you referred, cancelled, or returned a purchase.

I completed an activity but didn't earn points.

It can sometimes take a few minutes for us to process your activity and provide your points; check back within 24 hours to see your updated balance.

How do I leave the program?

If you no longer wish to earn points, please contact us on or call us on 0-333-000-2100 and ask to be unenrolled. We'll unenroll you and you will lose any points you have accrued. If you choose to re-join the program, you can contact us and we'll re-enrol you.

Where can I report a problem or give feedback?

Please reach out to or call us on 0-333-000-2100 to get one of our friendly staff to guide and support you.

Will my points expire?

Your points will expire 12 months from the date they are accrued.

Can I use my rewards points with a discount code?

You cannot use your rewards points in conjunction with any other discount code or use your rewards points in conjunction with sale and promotional products.