The new Artistic Fall Cover Me Head to Toe Collection 2022 features six exciting, on-trend new shades. The colours are a perfect combination of cult classics and striking hues, ideal...

Our Hero Product   Artistic Pink Concealer Correction Gel is loved by nail techs and is a firm favourite of celebrities. Artistic Correction Gel will give your clients the benefits...

Manage your wellness and beauty business from the palm of your hand! We recently introduced you to Storefront, the app. Now we would like to share our 5 top tips...

Introducing Louella Belle's Latest Partnership with STOREFRONT WHAT IS STOREFRONT? Storefront provides the tools needed by beauty therapists, such as yourself to manage your own brand.   "Our main goal...

Are you thirsty for new summer shades? Introducing the Sippin' Pretty 2022 Summer Collection from Artistic Nail Design! Sippin’ Pretty is all about the bright hues, popping tones, and of...

This time of the year is when we celebrate all the mum's of the world, from older generations down to new mum's to be. And what better way to show...

We have created three Evolve facial kits containing all the products required to offer clients a transformational ritual facial.  Each kit consists of Evolve products that are designed to focus...

Spring is in the air and the Gelish and Morgan Taylor Full Bloom Spring 2022 Collection is here to welcome it! A selection of shades that celebrate all the fresh...

Did you know to support the Evolve products you can purchase from Louella Belle, there are three uniquely designed rituals that can offer clients a relaxing massage. Ritual 1 Purify...

Artistic Nail Design is thrilled to introduce the Made To Be Mystical collection for Spring 2022. The Made To Be Mystical colour range features six new trend transcending shades. This range is...

5 SALON MUST HAVES   1 - BUILD A WEBSITE IF YOU HAVEN'T ALREADY - Having a website means having more online presence, where your customers can find you anytime...

MAGNETIC MEGAHOLD Introducing the brand NEW Magnetic MEGAHOLD lash range - Magnetic lashes reinvented! Designed for a comfortable fit and an undetectable natural look with powerful end-to-end magnetic coverage to...

With sustainable beauty becoming the new standard, Ardell are proud to introduce... ECO Lashes! Both the lashes and their packaging have been consciously crafted with go-green goals in mind! The...

Introducing NEW Ardell Light As Air lashes! Being 50% lighter than normal lashes, Light As Air lashes have the multi-dimensional lash volume making them the softest and most lightweight lashes...

Meet Evolve… Evolve launched in 2009, inspired by healthy living and the belief that companies should do good as well as doing well. Evolve is designed to make it easy...

HABIA ENDORSED COURSES - AVAILABLE NOW! Did you know that we now offer Habia endorsed courses on the Louella Belle Training Academy?! What does this mean? Habia is recognised by...

INSTANT CHROME NAILS ARE EASIER THAN EVER WITH ARTISTIC CHROME PENS!   Artistic Chrome Pens and new Chrome Gloss Coat work together like magic!   The Chrome Pens are packaged...

Introducing Lisa & Lou! Through our decades of experience working in the professional beauty industry and witnessing the strength of relationships forged between Therapists and their clients, we wanted to...