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Louella Belle are the sole UK distributors of professional manicure, pedicure, beauty and spa products including top industry favourites Artistic Nail Design, Seche, IBX and Morgan Taylor.

Louella Belle distributes to salons, beauty therapists, luxury department stores, mobile therapists and nail technicians nationwide.

Founded in 1991 by Lisa Crook, Louella Belle has grown from strength to strength. Based near St Albans, Hertfordshire, our Head Office is the home to over 30 members of staff with many more working throughout the UK.

We exhibit at professional trade shows throughout the year, or you can call in at our showroom where you can meet the team. Our head office and showroom is based in St Albans, Hertfordshire, but we have agents nationwide who will call on your salon and look after your individual requirements. Back at Head Office there is a fully trained team of sales staff available to offer telephone advice.

Routed in the philosophy of ‘Dedicated to creativity and client care’ the ethos of providing a personal service to each of our clients, regardless of their business size is at the very heart of the company. The five core values from Managing Director Lisa Crook are driven through every aspect of the business:

Personal Service
‘The most important thing for me is that we deliver a top-class, personal service to our customers. I want our customers to know the names of who they are talking to and establish long-standing relationships with our team’
I believe in creating trust for a successful working environment – both through investing time into our customers and building trust with them. And also that same principle applies internally with my staff’
‘Our success comes from the ability to spot trends and niches in the market – I attend the biggest beauty exhibitions in the world and still get excited by new products and ideas! The beauty world is constantly evolving, and you need to be aware of new trends all the time to stay relevant.’
I still have customers now that were with me right from the start and I always want to treat them with the care and attention they deserve. We have a very low staff turn-over as well, and I think this comes from the loyalty and flexibility we show our staff in turn for the great work that they all do’
It’s so important that we all maintain a professional approach at all times, our friendly and personal service will always be balanced with a professional attitude.’



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