Whether you’re a beauty salon or a mobile technician, adopting the right marketing techniques for you will ensure you are maximising your efforts both online and offline. Find out our simple tips to getting started with marketing in your salon.

Build A Website

In today’s beauty world, most searches start online so you need to make sure that you have a presence. Your website should be visually appealing and include up-to-date, relevant information including prices, images, locations and contact information. To optimise your success on search engines, make sure you are using key words in your industry to ensure you rank higher than your competitors.

Create Social Media Business Pages

Social media can be fun and informal, but can also be a great business tool. We’ve put together a post to help you understand how each platform can work for you here. Social media channels will help you to showcase different sides of your business as well as tapping in to a large, potential customer base.

Email Marketing

The most important way of keeping in touch with your customers is via email. To promote your business successfully, use strong subject lines that will make your customers want to read the content. Make sure you are collecting emails from your customers so you can continue to market to them in the future. For an added bonus, use an email client like Mail Chimp to manage your mail lists and measure your campaigns’ success.

Find Local Allies

As much as it is important to have an online presence, it’s just as important to keep your business known around your local area too. Partner up with local gyms or boutiques to offer discounts and incentives for each of your customer demographics. What better way to follow an intense gym workout that with a back massage for example.

Use Call-To-Actions

Whether you’re promoting online or offline, all of your marketing should include a call-to-action to turn window shoppers into new customers. A call-to-action can be anything from Call for a free consultation to a small discount on their first visit. Providing small offers is an easy way to stand out from the competition and can also be a great way of measuring the success of your marketing strategies if you provide a different call-to-action for each platform you use.

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