5 SALON MUST HAVES

 

1 - BUILD A WEBSITE IF YOU HAVEN'T ALREADY

- Having a website means having more online presence, where your customers can find you anytime, anywhere. This allows them to seek the information they need in the comfort of their own home. - It's a quick and easy way of communicating information to your customers. Usually engaging content such as videos or prominent graphics are a real eye-catcher. - Is an additional way to promote all your social channels. - An easy navigable website will make customers feel comfortable using your services, and this will reflect on your consultation with them as they will expect the same positive experience. - Utilise the analytical tools available to identify your customers experience on your website, then adapt to maximise footfall. - An opportunity to use advertising tools to reach out to new clients.

2 - CREATE A SOCIAL MEDIA BUSINESS PAGE

- Increase your brand awareness across your current clientele and to new clients. - Build authentic relationships with your followers. - A way to introduce who you and your brand are through striking graphics and personal messages (Canva is a useful FREE online tool to create beautiful graphics) - Another way to utilise ads to reach a wider audience. - Can partner with other brands to offer promotions or giveaways.

3 - REACH OUT TO CUSTOMERS WITH REGULAR EMAILS

- Increase your engagement through creating personalised content. - Collect feedback through surveys etc. - A good way to generate traffic to your website or social channels. - Reach out to the right customers at the right time.

Useful online platforms to get you started with email campaigns; Hubspot, Dotdigital, Mailchimp.

4 - OFFER RETAIL PRODUCTS POST TREATMENT

We have our new online platform Lisa & Lou, where you can sign up to become a Pro Star and sell retail products directly only to your community of customers.

This is a great way to grow your professional network and receive guaranteed commission of at least 25% on every product you sell.

Avoid the hassle of storing retail products and sign up to become a Pro Star now!

5 - USE CALL-TO-ACTIONS (ONLINE AND OFFLINE)

This can be anything from a poster in your shop window (if on the high street), a promotion on your social channels to drive sales and boost following or offering a free consultation call.

Any simple call-to-action will help your business grow and make you stand out from your competition.

A good way to start is to make a list of all the possible call-to-actions you can create, categories them as online or offline then start to build them on the correct channels or reach out to suppliers to help make them pop!