Louella Belle is committed to help you weather this unprecedented storm that we are all facing.
Here are our top tips for keeping your business going over the next few months.
You Are Not Alone
Despite how lonely it can feel being in self isolation, it is important to remember that you are not alone. The beauty industry is resilient, you are resilient and there are initiatives in place to help you and your business make it through.
Contact Clients & Co-workers.
Communication is key, and will encourage customer loyalty. Ensure you have reached out to all of your regular clients by phone, and let them know how they can contact you. Make sure you are available via email, phone and social media should anyone have any questions.
Stay in regular contact with your colleagues too, hold team meetings on how you can keep things going over the next few weeks and look at any online learning opportunities you may be able to take part in together.
Get Financially Focused
Make sure you have looked at the full support available from the UK Government at the moment for businesses, there are various grants and schemes you can take advantage of, and this is being regularly reviewed and updated. Do a full audit of your incomings / outgoings, cut anything that isn’t a necessity at the moment.
The Power Of Social Media
Get Social! We need the internet now, more than ever, so take to your preferred social media channels and start promoting yourself. Share those archived photos of previous work, share your top tips, get involved with Instagram Lives showcasing your skills. Even do a rundown of your favourite products, colours or brands!
Prepare For The Comeback
It may seem never ending at this moment in time, but there will be a comeback, so make sure you’re ready! Take this time to brush up on product knowledge, research new or existing brands so that you have something new and exciting to hit your customers with when we all reopen. If you can do a stock take, sort out your colour pops, testers, make a Wishlist of colours, products or systems you want to add to your business.
Don’t forget, the Louella Belle team is here to help you through this, make sure you are following us on social for all the latest updates, or if you have a specific question or concern please email firstname.lastname@example.org.