Since it’s launch in February, Ardell Beauty has taken the colour cosmetics industry by storm with it’s bold colours, long lasting formulas and quirky names. Summer is the perfect time for your clients to be bold with their make up looks, why not try a statement lip?

The Hydra formulas (shades show above) are ultra-hydrating and are formulated with replenishing emollients. The supremely creamy colour locks in moisture, smoothing lips to perfection while providing all-season protection. High-impact colour payoff delivers sumptuous coverage in one swipe. A wearable range of shades drenches lips with dewy, high-shine colour. 


Want something more matte? We recommend the Ultra Opaque shades. The modern opaque lip colour is matted to perfection. Velvety formula hugs lips with a smooth matte finish that's never drying. Provocatively pigmented, one coat delivers an extreme colour payoff in a spectrum of trending shades. 


Need something for your make up kit to take on the go? Why not try the Pro Lipstick Palettes, available in Natural or Bold. The ultra-hydrating formula renews moisture while a high pigment load lays down intense colour in a single stroke. Two wearable shade harmonies. The Natural Palette with creamy nudes and pinks and the Bold Palette with statement reds and brights. Wear solo or custom mix your own signature shade. 


Matte-Whipped is designed to saturate your lips with high pigment, high matte payoff. You'll be whipped the second this liquid matte lipstick touches your lips. Weightless cream whip melts into a smooth matte finish that's never drying to the lips. The luxurious colour payoff delivers full coverage with a quick whip of the wand.

Which are your favourite Ardell shades?

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