Ardell launches Ardell Beauty featuring an extensive range of products where all you need is one swipe of the product and you’re good to go, read on to discover more.



Wispies Fibre Building Mascara
Adds volume, length and dimension to the lashes.

Double Up Volumizing Mascara
Unique double cap provides maximum volume, creating thick dense lashes.

Splash Party Waterproof Mascara
Curved want fans lashes for a full coverage, smudge-free look.

Top & Bottom Precision Mascara
Fuller, tapered wand lengthens and separates upper lashes, micro wand coats lower lashes easily and precisely for a neat look.



Hydra Lipstick
Lock in moisture with ultra-hydrating lipstick, highly pigmented with a creamy texture. 12 shades available.

Ultra-Opaque Lipstick
Extreme matte lipstick features highly pigmented colours with one coat coverage. 12 shades available.

Matte Whipped Liquid Lipstick.
Highly pigmented liquid lipstick with a full coverage for intense colour payoff. 12 shades available.

No Slip Liquid Lip Liner
New & Innovative liquid lip liner with fine tip brush for precise lining of lips. 12 shades available.

Forever Kissable Lip Stain
Kiss proof long wear lip marker stains lips with pure pigment. 12 shades available.



Lash Boostier Liquid Eyeliner
Liquid eyeliner with lash enhancing serum defines your eyes and strengthens lashes.

Fame Chaser Liquid Eyeliner
Create the perfect cat eye with waterproof liquid liner.

Wanna Get Lucky Gel Liner
Soft and blendable gel eyeliner for a sexy smoky eyeliner look.

In Her Prime Eye Primer
Smooth finish eyeshadow primer for longer lashing eyeshadow.

Eyeresistible shadow stick
Get insta smokey eye with eyeshadow sticks that are creamy, blendable and mess-free. 12 shades available.

Sensual Eyes eyeshadow palette
Wearable everyday looks with bold, intense colours and great colour payoff. 6 palettes available each with 4 shades.



Brow Confidential
Dual ended brow gel and tinted powder, sculpt, thicken and define sparse brows.  4 Shades available

Stroke A Brow Feathering Pen
Fine, tapered precision tip creates the look of natural brow hairs for fuller, multi-dimensional brows.



Looks To Kill Palette
Get a complete eye and lip look with eyeshadow, lipstick and Ardell strip lashes. Two looks available.

Pro Lipstick Palette
Create all the lip looks from contoured to classic with our lip palette of possibilities. Two palettes available.

Pro Eyeshadow Palette
All the eyeshadows you need to shade, contour and highlight the eye area.

Launching at Professional Beauty London.