love trade shows! It’s a time for us to meet all of you and show off our latest products, here are five reasons you should visit us at London’s Professional Beauty at the ExCel centre.

  1. New Collection Launches

This February sees the launch of two new spring collections, Mud Sweat & Tears by Artistic Nail Design and Royal Temptations by Morgan Taylor, these shades are sure to add a little spring to your step and pep up your colour offering as we transition out of the winter months.

  1. New Product Innovation

It’s the launch you’ve all been waiting for, Artistic Putty! Putty launches this month at ExCel with demos given by a team of our top educators and Alisha Rimando, Creative Director of Artistic Nail Design. This month also sees the launch of the Platinum range by Morgan Taylor, this new range of luxe lacquers is full on holographic and perfect for nails with personality.

  1. Education & Product Demonstrations

Our team of educators will be on hand to help you make the most out of your product investment. You’ll be able to book training on the day, or just meet your local educator and arrange training at a later date. We believe education is the key to success so don’t be afraid to ask for all the training details! Why not try out Putty or IBX BOOST for yourself?

  1. New Brand Launch

Louella Belle is delighted to announce the launch of Ardell Beauty! The professional makeup range that bridges the gap between retail and professional for everyone, from the makeup artist, to the makeup enthusiast! Discover this incredible range of products on stand R60.

  1. Offers

We know getting the most out of your trip to the show is important, so we will have offers running across both days at ExCel! Find us on stand S19 for Louella Belle, S27 for Footlogix and R60 for Ardell Beauty!