With the New Year in full swing, many of you will be making resolutions to make your salon or mobile services the best they can be. But in a world of ever changing products and trends, how do you keep up with it all? To keep you on trend in 2016, we’ve gathered up some of our top tips and places to look for inspiration.

Top Tips Louella Belle Keeping Up With Beauty Trends Magazines Trade Shows Beauty Bloggers

Magazines.

Magazines are the first port of call when it comes to keeping up with beauty trends. Magazines have a range of features, from trend focused round ups to celebrity influenced looks. Trade magazines like Scratch and Professional Beauty are a great resource for industry news and inspiration. Magazines always post ahead of seasons, so they’re a great way of highlighting the trends for you way in advance, so you have more time to plan. Make it easier for yourself by setting up a subscription, and when you’re done catching up with the latest trends, you can always use them in your salons for your clients.

Subscribing to Newsletters.

For any product distributor, it is likely they have an email subscription newsletter for their customers. By signing up to the email newsletter, you are informed well in advance of any new products launching, any events you could be involved with, and perhaps even gain a little trend insight from these too. Here at Louella Belle our customers that have signed up to our email newsletters gain an exclusive insight in to new product launches, are the first to hear about any of our offers or promotions and also receive a weekly update of all our trends and news. This way, our customers are kept up to date and are the first to hear about anything we do.

Beauty Bloggers.

Beauty bloggers and other websites are the most up and coming way of keeping up with beauty trends. The biggest advantage of beauty bloggers is that all their reviews are honest and personal. So not only can you tell if a product is worth investing in or not, but you will also be able to understand how it works on an individual basis, for example perhaps a particular skincare product is more suitable for sensitive skin than for other skin types.

Keeping An Eye On Competitors.

To make your beauty business stand out from the rest, it is important to know what they are up to. A great way to do this is by following their social media accounts. Here you can keep up to date with any new products or treatments they have to offer, as well as promotions, offers and other ways they engage with their customers. All this information will mean that you are well informed when it comes to sustaining your own brand and making it different from the rest.

Trade Exhibitions

Trade exhibitions are a great way to see what is on offer for the seasons ahead with hundreds of beauty companies flocking in for the weekend. Here at Louella Belle, we exhibit at Olympia Beauty in October and Professional Beauty in February, with exclusive offers and previews of new collections.

Keep up to date with all of our tips and tricks on our Facebook, Twitter and Instagram.